EventReach & EventScore
The Localist platform has a few ways to measure an event's ability to be seen and how unique and interesting it is to users. It uses specific metrics called EventReach and EventScore to quantify the potential reach and popularity of events, respectively. A healthy EventReach score will fall around or above 70%. This is shown to Admins only, and is not shared with public event submitters.
EventReach is a metric to measure the expected “reach,” or audience awareness, of an event. After looking across our network of calendars, we’ve found the amount of certain content in an event greatly increases awareness and traffic. EventReach measures an event’s ability to be seen. The EventReach tool determines the metric by quantifying the single event’s potential reach as well as the overall health of the calendar.
- Google / SEO: How discoverable your event is in outside searches. If your listing includes things like a keyword rich description or a location then it can be properly indexed and displayed as a top result.
- Within Localist: How discoverable your event is to users browsing your calendar. If your listing is sponsored, assigned to multiple filters, connected to a place profile or includes tags then your event will be displayed across dozens of pages within Localist.
- Post-event engagement: EventReach includes factors that encourage audience communication after the event has occurred.
EventReach FactorsWhen adding an event the EventReach score will be set to 0% reach until you have entered a Title and Start Date.
Monitoring EventReach ScoresA healthy score for a typical event will fall above 70%. The average EventReach score for your platform is displayed on your Admin Dashboard.
- This number is periodically re-calculated and updated throughout the day.
- Only the score for future events is included in this average.
- Channels - includes Homepage
The days of chronological posts being the default are gone. Your users expect to see the content displayed based on what is most popular and relevant to them. If you are looking at a Facebook news feed, a Twitter timeline, an Instagram feed, or even the New York Times app, you will see content curated by relevance instead of chronologically. The Trending view in Localist matches your users' expectations for the way content is displayed because they are used to the relevance view.
On top of the expectation that digital entities display content by relevance, most of your users will not go to a calendar because they are bored and looking to do something that day. The majority of users will go to a calendar looking for cool events that they will work into their schedule. You want to make sure that those users are finding the cool and unique events that you are offering! Don't worry, for those that want to see a chronological view or search by date still have the Upcoming list, All Events view, and the Minical as options.
Event Reach & EventScore FAQ
How can I prevent mundane events from being on the homepage?
You should rely on the Trending algorithm for your default event list because it will automatically filter out mundane events and show your community what others are buzzing about! Another option you have here is to exclude certain Event Types from the event list tabs on your homepage. Similarly, on a per event basis, you can check ‘Exclude from Trending’ in the backend.
Why Trending instead of Upcoming?
In today’s digital age, a trending list is industry standard. For example, The New York Times sorts its news by relevance instead of chronologically. So most people will also expect your events to be listed in the same way. What’s more, Trending pushes the most unique and popular events to your homepage for users to easily discover!