You can track all the traffic on your 360 Tour through your own Google Analytics account! There is a spot within Tour Builder to input your own Google Analytics ID via the account settings.
Click the 'Account Settings' in the upper right corner of Tour Builder. In the space provided input your GA4 ID. The format for the ID here should be G-1234567891.
*Don't forget to save and publish this addition (every tour in your account will need to be republished to be tracked in analytics)! This will allow you to track your shared tour's usage and statistics on your own Google Analytics dashboard.
What Events does Concept3D Track? - Google Analytics 4 (GA4)
|
Occurs when a visitor... Finishes playing a 360° Video |
Event Name (formerly Event Action) 360º Video Complete |
| Automatically loops and replays a 360° Video again | 360º Video Loop |
| Pauses a 360° Video | 360º Video Pause |
| Progresses through a 360° Video. This event automatically occurs as visitors view 10%, 20%, etc of a 360° Video | 360º Video Progress |
| Starts playing a 360° Video | 360º Video Start |
| Plays or pauses the audio file attached to the tour stop | Audio |
| Opens the audio transcript for the audio file attached to the tour stop | Audio Transcript |
| Toggles auto-rotation for panoramas or 360° Videos on or off | Auto-Rotate |
| Clicks on a button (next to the logo) | Button Click |
| Clicks on an outbound link. This is a default GA4 event | click |
| Copies the share link or iframe embed for the tour | Copy |
| Clicks somewhere within the Form embed. Only occurs once per form opening. | Engage with Form |
| Uses the tutorial at the beginning of a 360° Tour | Explore Full Functionality |
| Downloads a file. This is a default GA4 event | file_download |
| Visits the tour for the first time ever. This is a default GA4 event. | first_visit |
| Has a Form auto-open when they load a new tour stop | Form Auto-Open |
| Manually opens the Form by clicking the Form button | Form Button |
| Closes the Form | Form Closed |
| Full screens the 360° Tour | Full Screen |
| Mutes the audio file attached to a Hotspot | Hotspot (Audio) - Mute |
| Opens an Audio Hotspot | Hotspot (Audio) - Open |
| Opens the audio transcript of the audio file attached to a Hotspot | Hotspot (Audio) - Open Transcript |
| Plays the audio content of an Audio Hotspot | Hotspot (Audio) - Play |
| Opens an Embed Hotspot | Hotspot (Embed) - Open |
| Opens a Highlight Hotspot, which labels and calls out a specific place on a panorama or 360° Video | Hotspot (Highlight) - Open |
| Opens an Image Hotspot | Hotspot (Image) - Open |
| Clicks on a Link Hotspot that takes them to another tour stop | Hotspot (Link) - Additional Stop |
| Clicks on a Link Hotspot that takes them to an external URL | Hotspot (Link) - External |
| Clicks on a Hotspot that takes them to another tour stop | Hotspot (Stop) - Open |
| Opens a Text Hotspot | Hotspot (Text) - Open |
| Opens a Video Hotspot | Hotspot (Video) - Open |
| Plays the video content of a Video Hotspot | Hotspot (Video) - Play |
| Switches between map and satellite view for the map | Map Type Switch |
| Minimizes the minimap or mini panorama view in the bottom-left | Minimize Map |
| Minimizes the information sidebar | Minimize Media |
| Opens or closes the mobile sidebar that contains all of the buttons for the tour | Mobile Button List |
| Opens the Additional Media full-screen viewer | Open Additional Media |
| Loads a new tour stop. This is a default GA4 event. | page_view |
| Scrolls on a tour (e.g. in a information sidebar) | scroll |
| Clicks on the logo | Select Logo |
| Opens a 360° Tour. This is a default GA4 event | session_start |
| Opens the share popup for the tour | Share Tour |
| Opens the Tour Stop gallery, which is a full-screen view of all the tour stops available. Also occurs when visitors click on a tour stop thumbnail in the desktop navigation area | Stop Gallery |
| Clicks on a location marker in the map view to change tour stop | Stop Map Marker - Change Stop |
| Clicks the next button to go to the next tour stop | Stop Next |
| Clicks the back button to go to the previous tour stop | Stop Prev |
| Swaps the panorama and map view as the main content | Switch Tour View |
| This is a default GA4 event that measures the amount of time someone spends on the tour with the tour in focus (not in the background) | user_engagement |
| Loads an image in the Additional Media full-screen viewer | View Additional Media (Images) |
| Loads an video in the Additional Media full-screen viewer | View Additional Media (Videos) |
| Loads the 360° Tour | View Tour |
| Loads a new tour stop | View Tour Stop |
| Opens the VR mode for the tour | VR |
What Events does Concept3D Track? - Google Universal Analytics
| User Action | Event Category | Event Action | Event Label |
|---|---|---|---|
| A tour stop loads via any navigation method | Tour ID - Tour Name | View Tour Stop | Tour Stop Name |
| User open tour stop from the gallery carousel | Tour ID - Tour Name | Stop Gallery | Tour Stop Name |
| User selects "next stop" button | Tour ID - Tour Name | Stop Next | Tour Stop Name the user changed TO |
| User select the "info" button to minimize or expand the media/description box | Tour ID - Tour Name | Minimize Media | Open / Close |
| User selects "previous stop" button | Tour ID - Tour Name | Stop Prev | Tour Stop Name the user changed TO |
| User selects audio button (to play or pause) | Tour ID - Tour Name | Audio | Start / Stop |
| User opens a tour stop by selecting a marker from the map or minimap | Tour ID - Tour Name | Stop Map Marker - Change Stop | Tour Stop Name the user selected |
| User minimizes or expands the minimap | Tour ID - Tour Name | Minimize Map | Open / Close |
| User selects auto-rotate button | Tour ID - Tour Name | Auto-Rotate | Start / Stop |
| User selects VR button | Tour ID - Tour Name | VR | Entered VR / Exited VR |
| User switched between pano and map view | Tour ID - Tour Name | Switch Tour View | Map / Pano |
| User selects button | Tour ID - Tour Name | Button Click | Name of button clicked |
| User selects full screen button | Tour ID - Tour Name | Full Screen | Clicked full screen |
| User select ellipsis "more" button on mobile | Tour ID - Tour Name | Mobile Button List | Open / Close |
| User selects logo | Tour ID - Tour Name | Select Logo | Logo URL |
| User selects share | Tour ID - Tour Name | Share Tour | Stop that was shared |
| User select audio transcript | Tour ID - Tour Name | Audio Transcript | Open / Close |
| User selects to switch between map and satellite view in map mode of the tour | Tour ID - Tour Name | Map Type Switch | Map / Satellite |
| User selects the "copy" button from the share link or embed code in the share pop up | Tour ID - Tour Name | Copy | Share / Embed |
| User plays/pauses the 360º Video main media | Tour ID - Tour Name | 360º Video | Play / Pause 360º video |
| User select the "images" or "video" tab from the description box | Tour ID - Tour Name | Open Additional Media | Images / Videos |