There is a lot of super helpful data about your calendar's users in Google Analytics 4 (GA4).
Table of Contents
Legend
| GA4 Term | Definition | Example |
| Dimension | An attribute of your calendar data that describes your data | Page path |
| Value (aka Metric) | A number measurement of your data (associated with Dimension above) | Views |
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Example Insights
Below are some examples of insights you can find:
User Engagement
When you begin looking into users' behaviors on your calendar, there are a few key GA4 Values that'll be helpful in understanding how they're engaging and interacting with your events:
| GA4 Values | Description |
| Event Count | Number of times an action (i.e. GA4 Event below) is taken |
| Event Count per Active User | Number of interactions per user who took at least one action on your calendar |
| User Engagement | Amount of time a user actively engages with your calendar or event page |
| Sessions |
Number of visits to your calendar. Note: a new session will start after 30 minutes of inactivity, and any actions taken within that activity window will count as 1 session. |
| Engagement Rate | Percentage of engaged sessions (i.e. sessions where users took an action) on your calendar |
| Average Engagement Time per Session | Average amount of time users actively engage with your calendar in a single session |
| Average Session Duration | Average length of time users spend on your calendar |
There are also some key GA4 Events we'll want to look at:
| Event Name | Description |
| Search | Number of times users executed a Search on your calendar |
| view_search_results | A default GA4 Event that captures the search terms users are looking for on your calendar |
| Filter | Number of times users "Filter" for events |
| Add to Calendar | Number of users adding a specific event to their calendar |
| Share Event | Number of times users share events on your calendar |
| click | Number of outbound link clicks on your calendar |
How To: Most Searched Terms
There isn't an easy view to find the most searched terms in your calendar, so we'll rely on GA4's Explore feature to create a custom report:
- In the left sidebar, go to Explore
- Create a "Free form" exploration (NOT shown in screenshot below)
- Add the following as available Dimension options:
- Event name
- Search term
- Add the following as available Metric options:
- Event count
- Total users
- Add the following Filters:
- `Event name` exactly matches "view_search_results"
- Add `Search term` under Rows
- Add the following under Values:
- Event count
- Total users
An example of how to create the custom Exploration to find your most search terms.
How To: Most "Added to Calendar" Events
We'll use a default GA4 report to find which events were most commonly added to users' personal calendars:
- Go to Reports > Life cycle > Engagement > Events
- Find and click on "Add to Calendar"
- Scroll to the bottom and find the "Label" section
An example of the view where you'll find events most commonly added to users' personal calendars.
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Event Reach
To understand how many folks are learning about your events, there are a few key GA4 Values you'll want to look at:
| GA4 Values | Description |
| Views | Number of pageviews your calendar or event received |
| New Users | Number of new people who visit your calendar or event |
| Total Users | Number of total people who visited your calendar or event |
| Active Users | Number of people who engaged with your calendar or event |
How To: Most Visited Events
We'll rely on a pre-built GA4 report to find how which of your events are most visited. To do so:
- Go to: `Reports > Life cycle > Engagement > Pages and screens`
- In the search bar above the table, search for `/event/`
- Ignore `/event/create`
The resulting view will show your top events ordered by total pageviews. You can change the ordering to sort by Active Users as well.
An example view of top events for your calendar with a step-by-step guide of how to get there.
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Event Attendance
To find out how many users are interested in events or getting tickets, you'll want to look at the built-in Events report in GA4. To get there:
- Go to: `Reports > Life cycle > Engagement > Events`
- Search for the following Event Names:
| Event Name | Description |
| I'm Going | Number of users who marked themselves as "interested" in the event |
| Buy Tickets | Number of users who clicked "Buy Tickets" to start the ticket purchase process |
| Register | Number of users who clicked "Register" to start the free ticket process |